Voice of customer
Group feedback by issue and surface recurring requests to inform improvements.
Market information, competitor materials, feedback and development constraints. Confirm permitted use and the information needed for this task.
Concept drafts separating supporting evidence from untested assumptions. Keep the source and assumptions available for review.
Check sources and feasibility, then choose concepts to validate.
Test with representative work examples. Compare preparation time, correction effort and missed items with your current process. Decide how to handle missing data and exceptions, and confirm the integrations your existing systems allow.